Writing

Notes on Skills, selling and price.

Eight pieces on Claude Skills, AI sales coaching, rehearsing the hard conversation, and how to judge what an AI tool is actually worth.

Claude Skills, explainedSept 2026 · 6 min

Every Claude Skills for Sales List Is Missing an AI Coach

The existing roundups are thorough on automation and thin on coaching. What they actually cover, and the one category none of them have an entry for.

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Sales practiceSept 2026 · 6 min

How to Practice Sales Calls With AI

Rehearsing a hard call beats getting advice about it afterwards. What to look for in an AI roleplay tool, and how to actually practise a call before it happens.

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Sales practiceSept 2026 · 6 min

How to Practice Objection Handling With AI

A script survives right up until the buyer says something it didn't plan for. How to rehearse the discount conversation, and the competitor mention, before they happen.

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Buying decisionsSept 2026 · 5 min

AI SDR Tools vs an AI Sales Coach

They keep showing up in the same searches, but they solve different problems. What each one actually does, and which one a rep needs.

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Buying decisionsSept 2026 · 7 min

Is subscription fatigue real? What the data actually says

The average household underestimates its own subscription spend by more than half. What the research says about personal, AI, and sales-stack subscription fatigue, with the numbers behind it.

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Claude Skills, explainedSept 2026 · 5 min

What is a Claude Skill? A plain-English guide

How a Skill differs from a saved prompt or a custom GPT, what's actually inside one, and why who builds it matters more than most buyers realise.

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AI sales coachingSept 2026 · 6 min

Why most AI sales coaching tools don't change behaviour

Most get used for a month and then ignored. What separates a coach that actually improves close rates from one that just flatters your draft, plus a checklist to test any tool before buying.

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Buying decisionsSept 2026 · 5 min

One-time purchase or subscription? How to evaluate an AI tool's price

Not every subscription is a rip-off, and not every one-time price is a bargain. A simple framework for telling which pricing model actually fits the tool in front of you.

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